Alcohol Sales Are Down - People are Choosing to Not Drink. Many prefer Marijuana. Many prefer Sobriety... Just like smoking tobacco, it's out of style. Wine and beer are experiencing the sharpest dips, with a significant shift toward sober-curious lifestyles.

Remember! Hangovers are Nature's Way of Telling You Something's Wrong... 

Kentucky bourbon manufacturers are going out of business due to poor sales in Canada. Tariffs are causing trade problems... Duh... 

Bourbon maker Jim Beam halts production at main distillery for a year...

https://www.bbc.com/news/articles/cy5gv5z24n2o

When I was in high school, juicers were considered uncool... Because we had grass and acid and alcohol was just like... Popular with my parent's generation... But this was the late 1960s and we'd moved on! 

Alcohol sales are declining globally and in the U.S. as of 2025–2026, driven by a record low in consumption rates, particularly among Gen Z. Key factors include increased health awareness (including GLP-1 drug usage), the rise of non-alcoholic alternatives, and economic factors. Wine and beer are experiencing the sharpest dips, with a significant shift toward sober-curious lifestyles.